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Important Factors Influencing the Perception of Selected Small Business by the International Customers
Lešická, Martina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práca je zameraná na detailný výskum pri ktorom budeme zisťovať ako medzinárodný zákazníci vnímajú lokálnu remeselnú pekáreň, prečo sa rozhodli navštíviť práve tento podnik a ktoré faktory ovplyvňujú ich správanie najviac. Práca je rozdelená do piatich častí. Prvá a druhá časť obsahuje jasné stanovenie cieľov a metodiky práce s ktorým nám pomôžu teoretické východiská, definície a analýzy z oblasti marketingu, CRM a gastronómie. V tretej časti je predstavená vybraná spoločnosť, na ktorú sa aplikujú výskumy. Na záver vo štvrtej a piatej časti sú stanovené návrhy nových marketingových aktivít a ich prevoditeľnosť do reálneho fungovania firmy.
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The bizarre sensation of real
Zacharová, Dominika ; Spáčilová Blažková, Kateřina (referee) ; Gravlejs, Ivars (advisor)
This work explores the subjective nature of reality. Our view of reality evolves with our surroundings and shapes our unique image of the world. Although a complete escape from reality seems unattainable, we try to look for moments in which we might slow down in an endless stream of events and phenomenons. One of these is the induction of relaxation, which acts as a temporary release from physical and mental stress, even if the actual escape is only temporary. By incorporating works into this space that carry with them a certain disturbing element, I seek to provoke an uncertainty or surprise in the viewers . The work creates situations that confront viewers with an unexpected experience in a seemingly relaxing environment. Which is induced by the appearance of the objects.
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Neurobiology of visual hallucinations.
Dodoková, Alica ; Vejmola, Čestmír (advisor) ; Hejnová, Lucie (referee)
Hallucination is a clinically significant qualitative disorder of perception that can be characterized as a sensation without a proper physical stimulus. Visual hallucinations are among the most serious symptoms in a range of psychiatric disorders such as schizophrenia, Parkinson's disease, or Lewy body dementia, but can also occur during drug intoxication or under normal physiological conditions. Based on visual image processing principles and higher thalamocortical circuits, several recent explanations of the visual hallucinations phenomenon are summarized in this thesis. Although there may be many possible causes, the most important are neurobiological disorders of the inhibition processes in the cortical areas of visual association, lesions in the brain stem cores and thus the malfunctioning of the reticular activation system, neurochemical dysregulation on the thalamic sensory interface, or dysfunction of the recurrent top-down and bottom-up mechanism. There are several theoretical models summarizing the mentioned aberrations (Perception and Attention Deficit, Bayesian Heruism), which provide a more comprehensive overview of the issue of visual hallucinations. Further research and unification of individual models could provide new possibilities for diagnosis and treatment of visual...
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Neurobiology of visual hallucinations.
Dodoková, Alica ; Vejmola, Čestmír (advisor) ; Hejnová, Lucie (referee)
Hallucination is a clinically significant qualitative disorder of perception that can be characterized as a sensation without a proper physical stimulus. Visual hallucinations are among the most serious symptoms in a range of psychiatric disorders such as schizophrenia, Parkinson's disease, or Lewy body dementia, but can also occur during drug intoxication or under normal physiological conditions. Based on visual image processing principles and higher thalamocortical circuits, several recent explanations of the visual hallucinations phenomenon are summarized in this thesis. Although there may be many possible causes, the most important are neurobiological disorders of the inhibition processes in the cortical areas of visual association, lesions in the brain stem cores and thus the malfunctioning of the reticular activation system, neurochemical dysregulation on the thalamic sensory interface, or dysfunction of the recurrent top-down and bottom-up mechanism. There are several theoretical models summarizing the mentioned aberrations (Perception and Attention Deficit, Bayesian Heruism), which provide a more comprehensive overview of the issue of visual hallucinations. Further research and unification of individual models could provide new possibilities for diagnosis and treatment of visual...
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